Team Empathy · Monthly report

September 2026

1 to 30 September 2026 · Updated 12 October 2026

Executive summary

Bookings: 226, up 14.1% on August (198) and down 19.3% on September 2025 (280).
Organic clicks: 2,660, down 12.8% on August and 38.2% on September 2025.
Impressions: 158,386, down 11.0% on August and 23.9% on September 2025, with click-through at 1.68% against 1.71% in August.
Rankings: 18 of 22 tracked searches ranking at the 12 Oct check, 14 on page one, 6 in the top 3.
Visits from AI assistants: 283, up 41.5% on August and from 89 in September 2025.
Enquiries: 26, from 30 in August and 12 in September 2025.

226

Bookings
↑ 14.1% vs August↓ 19.3% vs Sep 2025

2,660

Organic clicks
↓ 12.8% vs August↓ 38.2% vs Sep 2025

158,386

Impressions
↓ 11.0% vs August↓ 23.9% vs Sep 2025

1.68%

Click-through rate
1.71% in August2.07% in Sep 2025

14 of 22

Searches on page one
↓ from 18 on 2 September6 in the top 3

15 of 22

Searches showing a Google AI answer
9 on 2 September

283

Visits from AI assistants
↑ 41.5% vs August↑ from 89 in Sep 2025

Enquiries
↓ 13.3% vs August↑ from 12 in Sep 2025

Impressions: indexing, coverage and the seasonal pattern are being worked through, with a finding to come in October.
Booking tracking: the "Check dates & Book now" button recorded 309 clicks in August and none in September, with the detail in this month's email.
Links: monthly link building is retired and that effort now goes into content.
Google Maps and AI visibility panels: return in the October report.
Coming up: Notable, with a live dashboard and AI visibility tracking.

Measure	September 2026	August 2026	September 2025
Impressions	158,386	177,972	208,169
Organic clicks	2,660	3,049	4,304
Click-through rate	1.68%	1.71%	2.07%
Organic visits	3,355	3,581	4,954
Bookings	226	198	280
Enquiries	26	30	12
Visits from AI assistants	283	200	89

Keyword	Now (12 Oct)	2 Sep	June 2022
fraser island from noosa	1	2	16
4wd fraser island	1	10	17
kgari tours	2	3	new keyword
fraser island tour	4	5	29
fraser island adventure tours	4	2	12
fraser island tours 4wd	4	6	9
fraser island tour from noosa	5	1	13
kgari adventures	5	2	new keyword
fraser island beach houses	12	12	new keyword
how to get to fraser island	50	8	27

Page	Clicks (Sep)	Clicks (Aug)	Change
Home	897	1,127	↓ 230
Jobs	173	174	↓ 1
The story of the SS Maheno	131	144	↓ 13
Map	129	154	↓ 25
Fraser Island tours	119	113	↑ 6
How to get to K'gari	105	136	↓ 31
Accommodation at the Eco Retreat	104	111	↓ 7
Camping on K'gari	92	110	↓ 18
Barges, tides and directions	82	81	↑ 1
Is K'gari dangerous	63	59	↑ 4